by Jennifer Horn

There’s a new startup based out of Toronto called Slyce, and it has created software that essentially turns people into walking, talking, breathing shoppable ads for the brands they wear. It allows someone to snap a smartphone photograph of, say, a parka jacket on their friend’s or a stranger’s back and be redirected to a retailer’s site so they may purchase it on the spot.

http://strategyonline.ca/2014/03/27/the-future-of-shopping/